We have a mission:

To bridge the gap of independence creating an accessible world

We are dedicated to crafting solutions that empower individuals, ensuring that accessibility is seamlessly woven into the fabric of daily life. Our vision is a future where every person, regardless of their visual abilities, experiences the world with the same freedom and autonomy, making true independence a universal reality.

Our story of Strap tech

From a idea to a reality

Eight years ago, Diego Roel (CEO), wanted to help in the world of disabilities, particularly visual impairment and the lack of innovation regarding mobility. This sparked the formation of Strap Tech four years ago, rallying a team of 20 experts, each bringing their unique skills to the table. Together, with invaluable insights from our beta testers, we embarked on a journey to create a more accessible world. Our collective expertise and the real-world experiences of our testers have been instrumental in shaping our innovative solutions. At Strap Tech, we're not just a team; we're pioneers united by a shared mission to transform accessibility into a reality for all.

Two of our first beta testers (Laura and Victor) talking about their first experience with the proof of concept Ara device.

Real Stories, Real Passion

Portrait photo of Ben Eynon

Ben Eynon

Board Member, former CTO

“Growing up, I was very close to my grandfather, a master carpenter who, after a 50-year career, lost his sight. I worked with him during my teens and learned his meticulous approach to craftsmanship, especially his mantra, "Measure twice, cut once." Witnessing his struggle with blindness, especially after a life of visual precision, deeply affected me. As a budding engineer, I created assistive devices to help him adapt to his diminishing vision, though he largely relied on my grandmother for guidance outside the home.”

Portrait photo of Natalia Ferriz

Natalia Ferriz

CMO

"My paternal grandmother, for 40 years, was a teacher for blind people. She learned Braille and was very involved in the education of hundreds of people from the community. So, since I was very young, she would tell me about what she did and all the sensitivity around the subject. Since I had the opportunity to meet Diego in 2020 while studying our MBT, and he told me about the project, I couldn't help but want to get involved, participate, and make a change for millions of blind people in the world."

Portrait photo of Natalia Ferriz
Portrait photo of Adolfo Cota

Adolfo Cota

Product Owner, Project Manager

"I had the rare opportunity to meet my great-grandfather, Canuto, a former sailor who, in his later years, crafted scale model ships, despite losing his sight to cataracts. His creations, detailed with wood, metal, and glass, were a testament to his skill and memory of the seas. On my last visit, he gifted me his final, unfinished ship, a project halted due to his inability to go for materials. This incomplete masterpiece became a symbol of my life's mission. Inspired by Canuto's resilience and my own journey in product development, I joined Strap with a vision: to empower the visually impaired to achieve their dreams without dependency. This story, especially the unfinished ship, now reminds me daily of our commitment at Strap to create a better, more inclusive world."

Accolades

World Changing Ideas 2021 by fast company finalist, click here to learn more.

Finalists in the World's Changing ideas Awards by Fast Company 2021

South by southwest innovation awards winner 2022, click here to learn more.

“Wearable Tech” and “Best of the Show” winners at SXSW 2022 Innovation Awards

Startup world cup award, click here to learn more.

3rd place worldwide at Stratup World Cup 2018

InnoStars logo.

First place worldwide in the InnoStars 2020 competition

Press

CEO CFO press article, click here to learn more

“STRAP is revolutionizing the way blind people explore the world”

Forbes press article, click here to read more.

“Entrepreneur who designs technology for blindness”

Fast Company press article, click here to learn more.

“Company develops assistive technology similar to driverless cars.”

Vanguardia press article, click here to learn more.

“STRAP Technologies developed the a device that is worn as a harness on the chest and detects obstacles...”

Read More
Press Articles

Our Offices

Skyline of Austin, Texas.

Austin Headquarter.

8121 Bee Caves RD #200, Austin, Texas. 78746 United States.

Skyline of Guadalajara, Jalisco.

Guadalajara R&D.

Santa Rita 925, Chapalita Oriente, 45040, Zapopan, Jalisco. Mexico.

Experience Ara

Your journey to enhanced mobility starts here!

Risk-free with our 30-day satisfaction guarantee. If it's not the perfect fit for you, simply return it and we'll refund your purchase.

Special price: From 2,100 to 1,700 USD